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Blogs are active and websites are passive. Blogs broadcast their content out to
the web via RSS every time there is something new. Websites on the other hand wait
to be discovered by search engine spiders. It’s like the difference between fishing
and hunting. You can sit and wait for fish or you can actively hunt and pursue.
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Blogs are faster. Posting and syndication is almost instantaneous. Technorati and
other blog search engines index and list your postings within minutes after you
publish.
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Blogs build a readership. It is easy for visitors to subscribe to a blog so they
can view new postings as soon as they happen. Blogs encourage repeat visits with
content being delivered to your favorite reader or delivery by email. Compare this
to bookmarking a website which depends on the visitor to come back.
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Blogs have newer fresher content. By their nature, blogs have regular fresh content
and they are more up to date. Blogs tend to deal with breaking events and technology
insights.
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Blogs invite participation and interaction. Blog conversations are encouraged providing
multiple viewpoints and discussions. Comments can be made easily from each page.
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Blogs are powerful influencers. “More than half (52%) of Europeans polled said that
they were more likely to purchase a product if they had read positive comments from
private individuals on the internet.” This is according to a Hotwire Ipsos MORI
survey. |
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